|This is a snapshot of today’s (April – May 2012) prices. While the price of boxes may have been higher/lower during the course of the NFL season – the profit/loss displayed below gives you an idea on what collectors are willing to pay after all the hype of the season has wore off. It also shows that without good solid sales and inventory management – you might be left with inventory you have to sell at a loss.|
|The sets are sorted below loosely by release date.
Prices Are Based On Recent Auction Sales (Shipping Charges NOT Included)
Keep In Mind With eBay, PayPal and/or other fees – your income is lower than the sales price.
I couldn’t find wholesale prices for: Adrenalyn, Score and Topps Rising Rookies.
Back in December, we analyzed what 2011 Topps Baseball Cases were selling for on the open market vrs. the original wholesale price for the box. Now we take a look at 2011 Football Product from Panini & Topps. 2011 was a great year for football card collectors, as several rookies had Pro-Bowl seasons and made a huge impact on the NFL and the hobby. With the 2012 NFL draft (and subsequent product lines coming soon) this should give you an idea on what kind of profit is possible.
Just based on Panini’s re-sale prices, I’d say you should think about your selling strategy. Given that this was a pretty hot year with Cam Newton, AJ Green, Andy Dalton and others – most of the product is ‘worth’ about what you paid for it originally, and that’s before any fees in selling it. While you could have probably made more money selling the boxes during the release window, having inventory that is going down in value after you buy it is a very risky business to get into without experience.
What I found interesting here is that Panini really had quite a few products (about 6) that came out in 2012 … when most people’s favorite teams are out of it & it’s after the Christmas buying season. Not sure if this is by plan or because of product delays, but more product during the regular season might help hobby store owners sell more. Panini also stacked 2 premium products at the end of the year – Playbook & National Treasures. As a dealer, you’d be forking over some big bucks for these launches in the same week during the NFL off-season. Also, as a buyer – in this economy, not many can pay hundreds of dollars for products in the same week. In 2012 Panini needs to move more of its products into the September – December window, and not wait until 2013 to sell almost half of its 2012 NFL Football cards.
Seems like Topps had about 4 or 5 less products than Panini, which again, not sure if this is by accident, contractual obligations … ect – but maybe the ‘less is more’ approach is what they are shooting for. Most of Topps’ sets didn’t stray too far away from what they’ve done in the past. It’s evident that after going through all the set checklists that Topps doesn’t work harder than Panini designing cards, packaging and developing sub-sets and insert sets. In fact, I think they spend less time on this because they usually have ‘refractor’ type parallels that are simply a color change and many of their products only have a handful of insert sets. Collectors seem to enjoy it most of the time, so I’d imagine 2012 will be business as usual for Topps. One set I’d like to see them use again is Bowman Chrome. They use Bowman Platinum and Bowman Sterling (the two weakest Bowman ‘brands’) but not Bowman or Bowman Chrome? Seems strange to me, you use the Bowman brand, but not the best selling property within that brand. Most of Topps’ products held up in value pretty well, with only Precision & Five Star being huge losers. Topps Chrome had an epic year.
That’s it for 2011, we’ll see if Andrew Luck, RG III and others can elevate box prices in 2012.