At the 2011 Las Vegas Industry Summit, Panini America announced new rules regarding the sales of its products. Not only are there new minimum pricing requirements, a physical store front open 40+ hours per week is now required if you want the opportunity to purchase Panini from a certified distributor.

Here are some of the requirements Panini now has in place for sellers of its products:

• 60% of business is done via in store traffic

• Open for business a minimum of 40 hours per week

• Must adhere to pricing guidelines

• Wholesaling of product is not allowed

• Product purchased is intended for retail consumption only

• No cross border selling of any Panini products allowed

• Panini Authorized Retailers must be approved to sell at Trade Shows and on any internet sites

• Not allowed to pre-sell or offer any Panini product before official street date

These new guidelines should be taken into account if you plan on selling Panini products you purchase directly from a distributor or wholesaler. Below is the 2 part discussion with Mike Anderson who is VP of sales for Panini America. The address occurred at the Industry Summit in March 2011.

Part 1

Part 2