1987 Fleer Basketball Box 

2013 National Show
Chicago NSCC
Show Dates: 7/31/2013 - 8/4/2013

Donald E Stephens Convention Center - Rosemont, IL
Wednesday 7/31/2013 4pm-8pm - Day 1 Links & Info
Thursday - Saturday 10am-6pm
Sunday 8/4/2013 10am-5pm

  

The big show! Hitch a ride and get yourself to Chicago for all the fun at the National Sports Collectors Convention. It's a fantastic time and well worth it if you can afford to attend.

Below you will find links to information from around the web about the event. Email me if you have questions about going to the NSCC or have links to share on the page: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

Tracy Hackler Being Interviewed

Pete Rose Giant Autograph Poster 

Get NSCC Tickets
National Show Tickets

Official NSCC Site
The National Sports Collectors Convention

 
How Much Is It?
 
General Admission:
$20 Advance - $25 Day Of Show
   
VIP Package:
$129
Advance - $139 Day Of Show -
Includes admission to all days. Gift Package. 12 select free autographs. + More+
Super VIP Package:
$179
Advance - $189 Day Of Show -
Includes everything in VIP + Double Gift Package, 18 select free autographs and Free Parking.
 
All Access VIP Package:
$229 Advance - Includes everything in VIP + First in line privileges to autograph guests. 5 Free TriStar Autograph Authentications and 2 Photo opportunists with autograph guests.
 
All Access Super VIP Package:
$279 Advance - Includes everything in All Access VIP + Double Gift Bag, 18 select free autographs and Free Parking.
 
NOTE: VIP guests can get in 30 minuets early which can be helpful if you want a popular wrapper redemption offer or get in line for an early autograph signer.

Autograph Guests - Ticket Prices & Packages

TriStar Authenticated controls the autograph tent at the NSCC show. Be sure to check out their website for all the information regarding scheduled guests as well as pricing. Buying a VIP package will get you some select autographs for free.

If you want to get an autograph but don't have anything to get signed don't worry. You can pick up an 8x10 or another item at the TriStar Pavilion or you could purchase something else from the many, many dealers on the show floor. Some of the top autograph signers at the 2013 NSCC are: Roger Clemens, Rickey Henderson, Chipper Jones, Cal Ripken Jr., Bart Starr, Damian Lillard and many more!

 
Wrapper Redemption & Promotions
 
If you are looking to get one of the Topps wrapper redemptions, be prepared to stand in line. It might be worth it, they often times have some good incentives to buy at the show and take it to their booth to redeem. Many dealers stand in line before the VIP and public are allowed in.  The picture shown is of collectors standing in line 3 hours before the show started on Saturday. Collectors Stand in Line For NSCC 
  
Topps Wrapper Redemptions at 2013 NSCC
 
8 Card 1952 Bowman Style Wrapper Redemption - Beckett News
Open 5 packs of Topps or Bowman products at the Topps booth and receive ONE card.  Booths like DA Card World and Blowout Sports Cards will have plenty of cheap packs to buy and take over to the Topps booth. Be fast! Some players run out quickly at the booth.
Checklist: Ernie Banks - Frank Thomas - Mike Trout - Bryce Harper - E.J. Manuel - Geno Smith - Tavon Austin - Eddie Lacy
 
2013 Bowman Platinum Baseball Wrapper Redemption
Open an entire box (they will just let you rip open the seal of the packs and not go through each card) of 2013 Bowman Platinum Baseball and get a 25 card set serial numbered #/499.
NOTE: Just 100 Sets available per day! This is why people stand in line. Plan ahead if you want a set.
 
Topps Gets artist James Henry Smith to design 1952 Bowman Promo Set - Sports Card Info
There is some good information on the 8 card promo set from Topps on Sports Card Info, including the artists Facebook page where the original details of the set first became known.
 
Press Pass Wrapper Redemptions at 2013 NSCC
 
Press Pass Wrapper Redemption - Beckett News - Sports Card Info
Open a box of 2013 Press Pass Racing, Total Memorabilia, Ignite, Redline or Fanfare and get a pack with cards numbered to #/10 or less and a parallel card #/3. Look for special autographs of top drivers.
 
Upper Deck Wrapper Redemptions at 2013 NSCC

Open 5 packs of either: 2013 SPx Football, 2013 Upper Deck Football (Hobby), 2012-13 SP Authentic Basketball, 2012-13 NHL SP Authentic, 2013 Goodwin Champions.

OR Open 2 Packs of 2012 Fleer Retro Football, 2012-13 NHL Fleer Retro or 2012-13 Fleer Retro Basketball.

Note: PACKS MUST BE PURCHASED FROM A CERTIFIED DIAMOND DEALER AT THE SHOW.

You Get: 1 5 Card Pack.

Thursday Checklist: Rory McIlroy, Mark McGwire, Troy Glaus, Jonathan Toews and Cheyenne Woods.
Friday Checklist: LeBron James, Tony Cingrani, Wayne Gretzky, Tony Gwynn and Brandon Saad.
Saturday Checklist: Tiger Woods, Bobby Hull, Reggie Jackson, Pete Incaviglia and Ken Griffey Jr.
Sunday Checklist: Michael Jordan, Frank Thomas, Patrick Kane, Darryl Strawberry and Jim Abbott.

Look for randomly inserted autograph cards. More information on Upper Deck Wrapper Redemption

 

VIP Card Sets
If you purchase one of the many VIP National Packages you will get either VIP sets from companies like Topps, Panini, Press Pass and more. Some VIP packages allow you to get two sets.
 
Press Pass - 5 Card Fan Following Set.
Checklist: Danica Patrick, Dale Earnhardt Jr., Jeff Gordon, Tony Stewart and Jimmy Johnson.
 
Panini America - 6 Card VIP NSCC Set. - More Information Panini Blog
Checklist: E.J. Manuel, Geno Smith, Oscar Tavares, Nail Yakupov + 2 MORE TBA
 
Upper Deck - 6 Card VIP NSCC Set.
Checklist: Michael Jordan, Wayne Gretzky, Tiger Woods, Jonathan Toews, Frank Thomas, LeBron James
 
+MORE TBA+
 
What To Expect

Expect a great time. You can easily spend all five days there and have a blast. It's a massive candy store where if you are looking for single cards, you'll have options from $0.10 cents - Babe Ruth Cut Signatures. All the big auction houses will have memorabilia on display like a Jackie Robinson game used jersey or Michael Jordan's American Express card.  If you like un-opened wax, check out the booths of DA Card World, Blowout Sports, Atlanta Sports Cards and many others that will have very solid deals on new and older products. The booth by Baseball Card Exchange will feature unopened wax and packs from the 1950's - 1980's. It's a trip down memory lane and it can be expensive if you want a rare item.

If you are going you might want to go VIP. You'll get some free stuff and it's $20-25 to get in each day anyways. In addition you can get in 30 minuets early which can help with autograph lines and the Topps or Panini wrapper redemption lines.

Getting autographs from the paid guests is not my cup of tea, but it is a popular thing at the National. Some of the prices can be kind of high, but some people treasure that moment to get in front of their favorite athlete. If you get one of the VIP package with the free autographs it can add value and is another reason to go VIP.

I loved going around to each table - which can take an entire day or two at least.  It seemed like every dealer had some card that was amazing. I remember asking one dealer how much the PSA 7 Ty Cobb T-206 he had on his table was and he said around $25,000.  It was cool to be that close to something worth the value of my condo! There was one dealer in 2012 where everything on his table was $1. I got a graded ITG Hockey patch last year that I sold for $60 that I bought at at that dealers table. Find that guy, he has some gems at his booth.

Prices on cards and boxes can be pretty good and you can find a deal. Just know your stuff before you go and you might want to have a gameplan if you're thinking about buying a big card. In 2012 I got a Joe Montana PSA/DNA autograph for $40 which I thought was a good deal. Many dealers will knock off some money so don't be afraid to bargain.

I would recommend staying close to the Convention Center in Rosemont. There are some nicer and more expensive hotels toward the baller area of Chicago but those can be a ways away.  On the NSCC website, there are even hotels that have a skywalk to the Convention Center which could make it real nice if you have to lug up a bunch of cards to your room.


 

Other Stuff That Goes Down

One of the things I really enjoyed in 2012 was going to a couple dinners hosted by people involved in the hobby. One was for online forum Freedom Card Board. The pasta buffet was much needed after a long day on the show floor and you meet some super knowledgeable collectors. Be on the look out for people that have things going on during the after hours of the show. Group Breakers MojoBreak and Layton Sports Cards are planning a joint dinner with customers and those can be a lot of fun.

The Chicago Cubs have home games during the 2013 NSCC and on the August 2nd game against the L.A. Dodgers they will be giving away cards #41-60 in their special Topps Archives promotion. Check out the information at the bottom of the 2013 Topps Archives Baseball for a checklist of the cards to be given away that day. I've been to Wrigley and it's an amazing place. You can usually get cheap tickets on StubHub.

Eat Pizza! Chicago is famous for it's deep dish style pizza and at the right place it is incredible. If you are on a diet, then you might not be able to eat for three days after indulging in Chicago's treasure.

Will the Topps Q&A Panel go down again? At past shows Topps will hold a question and answer session with collectors in a conference room at the NSCC location. Last years proved to be informative and a positive thing for the people in attendance. Topps has a sign up sheet on their booth at the show, be sure to get your name in. But you might be able to just walk into the Q&A session, as they didn't check names last year. They also give away stuff so your odds are decent to win something. Here are some notes from the 2012 Topps Collector Q&A session.

There will be a 25,000 sq foot Olympic Pavilion with memorabilia on display during the 2013 NSCC in Chicago. This will be a must see as you'll get a look at some rare memorabilia from the history of the Olympic Games. Hopefully they have some 1992 Dream Team stuff, I would love to see a Magic Johnson jersey!

Famous Fabrics will be giving away their Quad Redemption autograph of Beatles members: John Lennon, Paul McCartney, George Harrison, and Ringo Starr. Wow. You had to get a special redemption card in one of their past products, but this will be a card they will have on display and you might want to check it out.

 
Videos From The 2012 National in Baltimore
Baseball Card Exchange
Great Vintage selection of packs & boxes
DA Card World
Current Unopened Wax Deals
Blowout Sports Cards
Current Unopened Wax Deals
     
Panini America Booth
Popular U.S. Card Maker
Bench Warmer Cards
Female Trading Card Maker
TriStar Merchandise
Get Stuff To Get Autographed
     
Beckett Media
Print Magazine & Card Grader
Babe Ruth Autographed Baseball
Estimated $300,000
 
 
2012 NSCC Information & Links: Sports Card Radio
2012 NSCC Facebook Photo Gallery: Sports Card Radio Facebook
Will update with video & pictures from the 2013 Chicago show!
 
NEW 2013 NSCC Day 1 Links & Info
Sports Card Radio 2013 NSCC Photo Album
   
 
Jackie Robinson Game Used Jersey National Sports Collectors Convention 1971-72 OPC Series 2 Hockey Box
   
What to Bring

Depends on what your after. Don't worry about card supplies or boxes, there will be many good dealers selling everything from Team Bags to Baseball Bat holders. You need a backpack at least. Some collectors opt for the rolling suitcase approach. Whatever you decide, even if you are only buying a few things you'll need a place to stuff all the little items you'll pick up.

CASH. Hopefully lots of it! The ATM's around the convention center may be tapped out at some point during the show so plan accordingly. Cash is king. There might be a few dealers who can process a credit card or paypal order for you but don't plan on it.

Probably try to bring in some water or a snack. They will have some places to grab some food, but you'll want to keep yourself hydrated as you sift through the quarter boxes. It will be a long day on your feet so plan accordingly. Ladies, it's not a place to wear your designer heels. Guys, wear the shoes that are most comfortable because you will have sore feet at the end of the day anyways.

If you have some stuff that you might want to sell, bring it in. Keep in mind in 2012 I didn't see a whole lot of dealers looking to buy. I saw a lot more guys ready to buy at the TriStar show in San Francisco in 2013. But don't let that discourage you. I was buying cards from collectors at the show last year as I was just walking around! Make sure you bring your good stuff and not anything from 1990 Topps.


Future National Shows
The National will return to Chicago every other year through 2019 - Susan Lulgjuraj - Beckett News
2014: Cleveland - 2015: Chicago - 2016: Atlantic City
2017: Chicago - 2018: Cleveland - 2019: Chicago

In this article on Sports Collectors Daily they talk about the lone trip to Atlantic City in 2016 and also why the National hasn't come out west to places like San Francisco and Anaheim.
 
 
Topps Booth At National NSCC Box and Pack Pickups Lew Alcindor Rookie Card

Ever hear of a grown adult, someone in their 30's, that started to collect cards...... when they were never exposed to them as a kid? There are probably some out there. But probably not many. We all have heard the story "I just got back into collecting after a __________ year break." I always greet those emails with a "Welcome Back!" Many collectors take breaks in collecting or even take years off in between buying cards. That's probably a healthy thing. Or perhaps it's just a thing called life that gets in the way of chasing down rookie cards. Topps Opening Day Mr Met Card

Back in the day, there were fewer card sets produced each year. As the 1990's rolled on the number of sets card companies were cranking out seemed to exponentially grow each year. It was big business. The billion dollar bubble busted in the mid-1990s but some people got hooked, while for many it just planted a seed. That seed, in my eyes, is vital to the industry as a whole. When someone gets back into collecting, that's a good thing. By and large people get back into collecting after being exposed as a youth. I don't think it's a stretch to say that.

Card companies have little reason to cater to the younger audience. Try competing with IPads, video game companies, the internet, homework, and no allowance and see how far you get. Mothers around the U.S. didn't like cards taking up space in their house in the 1950s. What makes you think that has changed today? Card companies dip their toe in the kid market. Panini Triple Play Baseball comes to mind. Perhaps Topps Opening Day, but I know a lot of older guys that like those sets too.

The products that are supposed to appeal to kids don't hit the mark. Kids are smart. They have the same access to information the old folks do. They can see the junk they get in Opening Day doesn't quite match up to those autographs in Topps Chrome. Kids want the good stuff too. Kids will get bored with Boo Boo the Mascot cards. Trust me. Kids have a bunch of stuff that glows in the dark and have enough stickers to cover a wall. When I was a kid I was buying the same sets as the older guys. 1989-90 Hoops Basketball. 1990 Topps Baseball. I could pull a David Robinson RC, just like the old guys could. Do you have to put a Babe Ruth cut signature in a kids hand to get them hooked? Heck no. But sets like Triple Play and Opening Day might hold the attention span of a kid for 5 seconds.

Panini released a series of cards dubbed Adrenalyn several years ago. Packs were $0.99 cents each at places like Dollar Tree, Target and WalMart. The Adrenalyn set might be a sore subject for the company. They spent considerable money getting a group in Canada to set up a website that allowed kids to type in a code on the back of the card. It unlocked a digital version of the card that could then be played in an online game against fellow collectors. You had to get the good, somewhat rare cards, to become an ace at the game. There were quite a few kids who ate it up. They loved it. I gave away thousands of codes. They were easy to give away because the kids really just wanted the code for the online card. The actual card in their hand was just taking up space. Hundreds of young collectors everyday were refreshing my "Free Adrenalyn Code" pages in hopes of getting lucky.

I lost money giving away the codes. Try converting "young" traffic on the web and you'll probably go broke. Panini lost money too, they no longer make the set. The concept of the cards really grabbed me though. I could see myself as a 10 year old kid wanting to play the online game. Thousands of kids played Adrenalyn online and undoubtedly a seed was planted. I still correspond with some of these, now young men, who are onto collecting other sets and even a few who have gotten into selling.

This is probably where my argument for getting kids into the hobby gets weak. Asking a card company to take a loss on a product line just to get kids into the hobby is a straight uphill climb. If I were speaking to Topps, I'd say your company is built on the backs of 5 cent packs with bubble gum in them. Kids not only ate up the gum, they dug the cards too. The company wants to be around in another 50 years right? In 50 years all the 1990s collectors will be gone or on their death bed.

Playing to the long term health of a company is still a weak argument to get card manufacturers to invest in kids. Card companies are thinking about their next set, or trying (paying) to get an athlete to tweet them. Most employees at at these places aren't thinking about what cards will be like 50 years from now. They are thinking about the four products coming out in the next five weeks. If I worked at one of these joints I'd have that same mindset. Set to set. Check to check. Card companies are battling for dollars of grown men. Anyone else who doesn't fit that demographic is of secondary concern.

Asking a card manufacturer to lose a dollar today only to gain it back in 10 years is not happening in the market today. The entire employment structure at each company will change in that time period. Topps ownership will probably change in the next ten years. A handful of other small card manufactures will go broke in that span as well.  Talk about kids to people in this industry and some might scoff and laugh. We are in the midst of some of the 1990s collectors hitting their 30s and 40s. Companies like Topps and Panini know this. There is no reason to go after the kids of today because they can still milk the 1990s gravy train to an extent. I never hear any card company big shot talk about cards 5 to 10 years from now. That's not a long time away. Truth is, in a business like sports cards, these companies probably can't afford to think past the next set on the production line.

@SportsCardNews

 
   
   
   
2012 NFL Rookie Premiere Logo

2013 NFLPA Rookie Photo Shoot
Date: May 2013 - Pasadena, CA
Where's the Photo Shoot: Rose Bowl Stadium - May 18
Who: 40 Top Rookies From 2013 NFL Draft
Why: Sign Autographs & Take Pictures For Panini & Topps

Twitter Coverage:
@SportsCardNews

#RookiePremiere

PHOTO GALLERY: Facebook Album

 
 

At the 2013 NFLPA Rookie Premiere Photo shoot licensed card companies Panini and Topps will get their first opportunity to photograph and obtain autographs of new NFL rookies. It's a big event for the football card collecting community and Sports Card Radio will be on hand to give you the sights and sounds from the Rookie Premiere. The event is not open to the public, so be sure to check Twitter and also this page for updates from the Rose Bowl Photo Shoot on May 18.

The key thing about the 2013 Rookie Premiere list is all of these players will be in every card set from Topps and Panini during '13.  The companies are able to secure autograph deals and get them to put on "event worn" jerseys.  If you pull a rookie jersey card in 2013, 99.9% of the time that jersey came from the Rookie Premiere Photo Shoot.

Information: NFLPA Website - Updated Schedule: TBA

Thursday - May 16, 2013 - NFLPA Rookie Digital Card Signing
TIME: 4PM-5PM EST on Google+
Panini, Topps and the NFLPA will host a Google+ Hangout live video chat with 2013 rookies Montee Ball, Matt Barkley, Eddie Lacy and Cordarrelle Patterson. You can also win by filling out the form on the NFLPA Google+ page. Winning fans will get a chance to chat with one of the rookies and also get a digital trading card.  Be sure to tune in on May 16th to check out the new rookies on Google+.

Saturday - May 18, 2013 - Rose Bowl Stadium
TIME: 11:00AM EST - ?
All 40 rookies will suit up in their new Nike NFL uniforms. They will take pictures for trading card companies and NFLPA partners Panini and Topps. The new rookies will also be signing select cards that will be inserted into new 2013 NFL trading card products.

 
   
List of Players Attending Rookie Premiere
Aaron Dobson - Patriots
Andre Ellington - Cardinals
Christine Michael - Seahawks
Cordarrelle Patterson - Vikings
DeAndre Hopkins - Texans
Denard Robinson - Jaguars
Dion Jordan - Dolphins
E.J. Manuel - Bills
Eddie Lacy - Packers
Gavin Escobar - Cowboys
Geno Smith - Jets
Giovani Bernard - Bengals
Justin Hunter - Titans
Johnathan Franklin - Packers
Jordan Reed - Redskins
Joseph Randle - Cowboys
Keenan Allen - Chargers
Kenny Stills - Saints
Knile Davis - Chiefs
Landry Jones - Steelers
Le'Veon Bell - Steelers
Manti Te'o - Chargers
Marcus Lattimore - 49ers
Markus Wheaton - Steelers
Marquise Goodwin - Bills
Matt Barkley - Eagles
Mike Gillislee - Dolphins
Mike Glennon - Buccaneers
Montee Ball - Broncos
Quinton Patton - 49ers
Robert Woods - Bills
Ryan Nassib - Giants
Stedman Bailey - Rams
Stepfan Taylor - Cardinals
Tavon Austin - Rams
Terrance Williams - Cowboys
Tyler Eifert - Bengals
Tyler Wilson - Raiders
Vance McDonald - 49ers
Zach Ertz - Eagles
Notre Dame graduates Matni Te'o and Tyler Eifert did their portion of the photo shoot on Friday May 17th.

Sports Card Radio Schedule For Rookie Premiere  

May 18, 2013
Show up to Rose Bowl in Pasadena 9:00 AM
Twitter Coverage All Day - @SportsCardNews

Videos of Photo Shoot Posted To: Sports Card Show

Photos of Rookie Premiere Posted To: Sports Card Radio Facebook

Wrap Up Podcast on: Sports Card Show

 

TV IconVideos From The 2013 Rookie Premiere

Tour Around The Rose Bowl & RC Premiere
May 18, 2013 - Sports Card Radio

Panini Press Conference: NFL Rookies Talk Premiere
May 16, 2013 - Sports Card Radio

Manti Te'o & DeAndre Hopkins Talking Autographs
May 16, 2013 - Sports Card Radio

 
   

 
Letter A Icon Blogs From The 2013 Rookie Premiere:  

NFL Rookies Share Thoughts On Cards
May 17, 2013 - Beckett

Fun Filled Friday
May 18, 2013 - Panini America

Eagles' Barkley Learning To Market Himself
May 18, 2013 - Philly.com

NFLPA Rookie Premiere - 7 Things We Learned
May 17, 2013 - NFL.com

Full Throttle Thrusday
May 17, 2013 - Panini America

Wild Wednesday
May 16, 2013 - Panini America

 

 
Camera Icon Complete Photo Album Found On Facebook  
New York Jets QB Geno Smith Signing Stickers  
Eagles QB Matt Barkley Vikings rookie Cordarrelle Patterson signing for Topps  
Steelers Rookies Markus Wheaton, Le'Veon Bell, Landry Jones  

2013 NFLPA Rookie List

NFLPA Rookie Premiere Facts:

  • Started In 1995 - Primarily For Sports Trading Card Companies
  • Major Manufactures (Topps & Panini) Begin Work On Invitee List In September
  • The Sports Card Manufactures Decide Who Attends
  • EA Sports Take Head Shots For The Madden NFL Video Game
    Shots Don't Make It Into Game Until Following Season
   
   
- Ryan Tedards @SportsCardNews  
   
What's new at Topps? Nah, I'm not talking about Five Star Football. Quite honestly, products and that kind of information doesn't get my juices flowing. Packs were fun to open when they were $0.35 cents and I might get a Will Clark....... Let's get down to some things that do fire my imagination.  
   

I Can't Get No Satisfaction
Topps Customer Service Blows.  I know why it blows. It would cost a small fortune to have good customer service. Competitor Panini is seemingly able to do it with one guy, but a lot more goes into customer service then the person in charge. Let's not kid ourselves either. Panini doesn't sell as many cards in the U.S.A as Topps does. What grosses more revenue, Topps Series 1 Baseball or Panini's entire NHL Hockey products (1)?  Anyways, Topps has far more on their plate in respect to the volume of issues. But nothing is going to change in regards to the customer service at Topps. In fact, it could get worse before it gets better. Top level management would have to be stressing the importance of customer service for things to change at Topps. And by top level management I mean the Board of Directors (BOD) and the shot callers at Madison Dearborn and Tornante.

Lower level employees at Topps are not going to overhaul customer service. It's not going to happen. They don't have that authority. Lower level employees don't have that type of power in the big scheme of things. I could tweet the Topps twitter account, send 20 emails, call a dozen times. Anything I or anyone else does will not impact the customer service at Topps until Top Level management prioritizes it.

That is the cold hard reality of the situation. 2 year old redemption cards? That might be part of the business plan. You want innovation? Topps lost millions on websites eTopps and The Pit (2). The situation sucks for collectors. Sure, Topps does handle customer service issues in a positive way at times. They have people who care about collectors there. But those employees are powerless in the overall scope of customer service until top level management makes that call to make a change.

This is Not For You
Some Dealers are Pissed Too.  Here is the thing, customer service extends to the card shop owners and wholesale distributors who have issues as well. Dealers have reported numerous issues buying product off the Topps HTA Direct website.  That's just the tip of the iceberg. Some of these dealers are not happy at all. Trust me.

What about group breakers and rip and flippers?  What if they get damaged cards or shorted hits? How do group breakers deal with shorted hits in the midst of a live video with paying customers? That has got to be a sticky situation during those breaks.  Do they have to contact everyone involved in the break when they finally hear from Topps?  Some group breakers might make up for the missing hits by giving away something or opening more product for those involved in the break.  Doing so would take away some of the profits one could make on the group break.

What if you rip and flip and you get shorted some of your big hits or cards were damaged? We all know that cards typically sell really well right when the cards first come out. If you have to wait to get your damaged hit replaced then you might lose out on a lot of money.

Topps is not effectively able to communicate with its customers on a consistent basis and some dealers are finding the same problem. It hurts business for dealers when they can't get their problems and issues resolved. Even small time dealers can make huge orders because the margin is so thin on sports cards. It requires a big order to make a dent and have any impact in the business.  Product is coming out every week and many small dealers spend thousands a week ordering new product. 

Better Panini Man
When Panini America first started making cards back in 2009-ish the cards looked weak. Like a hawk over a dying carcass though, Panini has swooped in and hired talent from Upper Deck and Topps. The result in the last 6-12 months has seen some better looking and more collectible cards (3). Who knows what Panini will do in the future. Not all their products are winners. The MLB shut them out (4) and make no mistake the highest revenue products are still baseball.

 
   

Topps CEO Bounces: AKA Exit Strategy

Ok. I guess he didn't really bounce. He's on the BOD (5). There wasn't a whole lot of noise about Ryan O'Hara stepping down. Collectors could care less. They have no reason to really give a crap about the CEO of Topps. On his way out the door O'Hara bragged that he grew market share, popped open new markets and said the Topps brand was vibrant. (6)  All of which is probably true.

They run a lean business over in New York. So lean that when O'Hara stepped down they made the Chief Operating Officer double as the CEO. Granted, it takes time to find high level talent and a search could be on going for a new CEO (7).  But like I said, collectors don't care. In his ultra brief parting quote O'Hara mentions nothing about customer service. From redemptions, to communication, to damaged cards, Topps' customer service tastes like a piece of 1985 bubble gum.  Running a lean business means keeping costs under control. Even if that results in some unhappy customers.  The budget just doesn't call for going above and beyond the call of duty to make everyone happy (8).

 
   

Owner Dearborn likes to rip and flip: AKA Exit Strategy

So what is the plan? O'Hara had his exit strategy. A crazy person like me thinks that the true owners of Topps might be on the look out for their exit strategy too. Who are the owners? Tornante and Madison Dearborn. Probably many small time owners too, but those appear to be the two main players. I don't know about Tornante, but Madison Dearborn isn't in the business to buy and hold a company. Even if it's a profitable one, which Topps is. Madison Dearborn gets a good deal on a company and then sells it when the time is right (9). It's happened time and time again. It's what they do. When they partnered with Tornante in 2007 they got an apparent sweetheart deal for Topps that included an $80 million dollar cash discount. If someone waved $500 million in front of Dearborn I'd fall out of my chair if they didn't take it.

 
   

Owner Tornante likes Dearborn: AKA Exit Strategy

What about Tornante though? Perhaps Eisner and company over there own the biggest chunk of Topps. But would he have partnered with Dearborn if he didn't have a 10 year exit strategy in mind (10)?  Collectors hardly ever hear a peep from Eisner. He isn't in the business to innovate the sports card world. That was Upper Deck's role in the 1990's.  Look how much money Upper Deck blew out the door to grow market share. A ton. Look at where Upper Deck is now. Not a $500 million dollar company. Not even close. Maybe not even 10% of that. Eisner and company has no interest in growing the sports card business. It would cost too much money. Way too much. For me, it's all about the exit strategy for Topps.

 
   

So let's play: Who Would Buy Topps?

Some private equity branding house - similar to Madison Dearborn
. Eisner and Dearborn fatten up the books (11) and then get some other sucker PE group to pay a premium for America's card company.

Take Topps Public. Probably a reach but it is a possibility.  Topps was once a public company and traded on the open market. Dearborn and Tornante bought it off the open market back in 2007 and could IPO the company again (12).

Someone - not named Private Equity - buys it. For example, if Mark Cuban came out to California, took some medication, and then decided to drop $500 million to make Topps his own. He'd be the face of Topps. He'd pimp it and at every Mavericks game you'd get free packs. Look for 2014 Topps Five Star Dallas Mavericks Edition (13).

Panini Buys It. Reach. Big reach. Panini has some doe. Dearborn and Tornante would take Euro's. But don't hold your breath.

Upper Deck Buys It. Not happening. But it should be noted they had the "highest bid" in 2007 for Topps. It was a bid that may have not held up under due dillegince. But it was an offer. Crazy how much things can change in 6 years.   

Nobody wants it. Highly probable. Which is actually the nightmare situation for collectors (14).

 
   

Ok. Done with that game for now. Let's get back to some of the issues at hand.

Key employees bounce.

The CEO bounces but nobody cares about that guy.  Competitor Panini has jumped in and quietly hired the "Topps employee who controlled the Wal-Mart account."   While that doesn't impact many collectors on a direct level, many in the industry do follow the tweets from the Topps Twitter feed. In late April chief Topps Twitter content creator announced he was leaving the company.  I spoke with Mark Sapir just a month before the announcement of his departure. He didn't seem like a guy that was going to leave the company in four weeks. Not at all. What happened? Who knows. I've quit jobs on a whim in the past and it had nothing to do with my employer. Sapir did comment on Twitter he plans to pursue employment outside the sports card segment.

Besides Sapir most of the other Topps Sports employees are fairly anonymous. That could be by design. Again, lower level employees at Topps are essentially rendered powerless until Top Level management and the BOD empowers them to make significant changes to products and customer service. 

Products are Hit or Miss.

Taking a look at the recent offering of sports products - it's a hit or miss situation. Depending who you ask, reaction to the products can vary. I'll go through each of their products and give my biased take. 

2013 Topps Series 1 Baseball - the flagship MLB Baseball brand. This is a widely produced set that generates lots of cash flow. I thought some of the insert cards looked decent.  A lot has changed since 1990 when I first started buying Topps packs.  

2012 Topps Magic Football - pretty much a sticker dump.  But I did hear people who enjoyed the cards and the product. This isn't a premiere football brand for Topps and at any moment they will probably kill the Magic brand.

2013 Topps Turkey Red Baseball - sold exclusively online at topps.com. Nice little quick money grab where Topps can control the price. Look for card companies to do more of this. Anytime they can control all the costs associated with selling a product it bodes well for their wallet.

2012 Topps Supreme Football - this came out in late February. By that time I'm already trying to figure out who the 2013 NFL rookies will be. I have no idea if this product was any good or not.

2013 Topps Heritage Baseball - some collectors will really enjoy this set. There is a lot there to dig through and collect. I think it's a decent product and only wish they could go further with it. It's a mass produced and consumed set so it's hard for them to get too crazy with the ideas. I'd like to see a throwback product that really paid tribute to the vintage set in ways we haven't seen companies try before.

2012 Topps Valor Football - a set that was talked about and tweeted about for months before release. Boxes are still readily available.  The sizzle and build up for the product didn't match the end result.

2013 Topps Gypsy Queen Baseball - When this set first came out in 2011 it was hot. Now..... not so much. It's pretty much Series One dressed up in Gypsy Queen style.

2013 Topps Tribute Baseball - I always think the cards look really nice from this set. Granted, I ain't the guy who is going to pony up the $350 for a box.  I'll buy a couple singles on eBay.

2013 Topps Turkey Red Football - with 2012 rookies. Another controlled pull at the cash register. I really don't have a problem with card companies doing a money grab. It not like distributors and dealers are all non-profit saints.

2012 Topps Five Star Football - heard it was a good product with cards that weren't all chippy. Shoot. For $450 a box it better be nice.

 

 

 
Sub Notes  

(1) Wild speculation. It's late.

(2) eTopps and The Pit were ideas and the reported loss was on the watch of the old management. Dearborn and Eisner aren't card innovators. They saw how unprofitable eTopps was and put it in the shredder for good.

(3) With all this Gold Prizm buzz I think I pulled the highest selling NBA one to date.....

(4) The MLB has a history of dealing with American Companies. The fact that the big Panini balance sheet and big check book resides in Europe could have came into play.

(5) He has an equity stake so it serves his interest. Plus if the BOD is a paid gig then it's a check.

(6) Pretty much company speak 101.

(7) Or, because O'Hara is at the top end of the pay scale, eliminating his salary and expenses off the books fattens the companies bottom line to potential suiters. And, a new suiter would want to hire his/her own person to run the ship anyways....

(8) And you wanna fatten up the books? Trim your customer service budget. Make collectors wait 2 years plus for a redemption. It's like a 2 year interest free loan for Topps. They build in the costs of the  redemption cards when they make the product. By not fufilling the item it's like interest free money on a balance sheet.  

(9) Dearborn is the ultimate flipper. They buy and sell stuff all the time. Topps has been in the portfolio for a few years and the trigger finger might be itching.

(10) Partnering with Dearborn was apart of the exit strategy all along. Dearborn is the king of the buy and flip. That's not Eisner's wheelhouse. But he saw he could squeeze some value out of Topps for 10 years and then get Dearborn to flip it for him. All the while Dearborn gets an equity cut in the action to keep their juices flowing.

(11) I'm talking about the balance sheet not popular cards known as "book cards".

(12) It would be a dream come true scenerio for me. It would give dorks like me tons of company info, conference calls, analyst reports to pour over. Wow, juices flowing.

(13) I guess Panini's exclusive NBA trading card deal would get in the way of this.

(14) Straight nightmare. Dearborn and Tornante will continue to run a lean business until they find that sucker. Customer service issues could actually get worse before they get better for collectors.