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- Created on Thursday, 27 December 2012 01:46
| 2013 Canada National Hockey Card Day When: Saturday February 9, 2013 What: Free 5 Card Upper Deck Pack Canada Only! Participating Certified Diamond Dealers Only! |
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*The Gretzky/Lemieux #16 card is free with purchase at the shop.
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| Despite the ongoing NHL Lockout, Upper Deck will sponsor and promote a 2013 National Hockey Card Day. These packs will be available at Certified Diamond Dealer Hobby Stores in Canada. Packs will not be available at mainstream retail stores, only sports card specific hobby shops. You can walk into any of the shops and get one free pack. If you make a purchase you get card #16 Wayne Gretzky/Mario Lemieux. The 2013 cards will feature the players in Team Canada uniforms and not the NHL gear (because of the lockout). Select packs will have autographs randomly inserted. Each pack has 5 cards. Dealers can get bundles of 100 packs from their local distributor. The packs are not meant to be sold and are to be given away. Only Upper Deck Certified Diamond Dealers in Canada are eligible for the promotion. You can browse a few of the Canadian diamond dealers on the Upper Deck website. |
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- Created on Monday, 08 October 2012 02:03
It all began when brothers Benito and Giuseppe Panini were in Italy running a newspaper distribution business and in 1960 bought a bunch of soccer player stickers (called figurines) from someone in Italy who couldn't find a way to sell them. The brothers re-packaged them and in one year sold 3 million packs and a business was born. In 1961 15 million packs were sold. In 1962 29 million were sold. Today, old soccer stickers from that era are treasured and valued like vintage baseball cards.
Panini is a massive company and only a small percentage of their bankroll is tied up into the production of American sports cards. But it doesn't take much money to wipe out competitors Upper Deck and Topps in the U.S. space. It started in 2009 when Panini entered the U.S. market and flexed it's muscle. Upper Deck and Topps were making NBA basketball cards in 2008-09 and were in the running to have their licenses renewed by the NBA. But Panini is a billion dollar business and swooped in to land an exclusive. You can believe it all came down to money. Topps is a conservative spending company and they were looking to reduce their licenses even if it meant losing a segment of the American market. Upper Deck was just beginning to go through some legal and financial trouble but they didn't have as much cash to blow as Panini did anyways. Upper Deck is a private company but did disclose at it's peak they were a $200 million a year business. Not bad but a far cry from the $1 billion Panini can rake in. The fact that Panini has a strong overseas brand name probably didn't hurt in landing the NBA deal either. Globally, the NBA might be the most popular sport in the world behind Soccer. And while it's hard for people in the United States to grasp, worldwide, Panini is a bigger brand and has more resources then either stateside card competitors Topps and Upper Deck. Panini entered the NHL market in 2010 and produces licensed hockey cards along with Upper Deck. In 2011 Panini obtained a Major League Baseball Players Association (MLBPA) license. Not to be confused with Topps' exclusive MLBP (Properties) license. Topps can show images of players in uniform, include team names & logos on cards, etc - Panini cannot. There have been rumblings that Panini may get a Properties license..... perhaps soon. The MLB baseball card market is the largest in the United States when compared to the NBA and NFL, despite the latter two being more popular with fans as a sport and on television. If Panini was flashing cash to the NBA, NFL, and NHL you can bet they will try and get in front of MLB Properties decision makers and try and write a big check. It's up to the MLBP if Panini will ever be able to produce licensed MLB cards that are so popular in the U.S. market. If true that Panini can generate revenues in the $1 billion annually from some of the businesses listed below, then money spent in the U.S. sports card market is a drop in the bucket for the company. In fact, there is probably a long term plan in place where the Panini Group doesn't expect to see a huge return on American sports cards. Meaning they are willing to shell out cash to obtain licenses and grow their presence in the U.S. without worrying about the bottom line of the balance sheet. It may very well be that Panini doesn't "make money" on their NBA, NHL or NFL cards. But Panini's goal is most certainly long term profits and not a short term money grab. Panini's main sources of revenue happen outside the United States. Prior to 2009 collectors of sports cards may have been unfamiliar with Panini, but you can see why they have been able to win licensing battles against the weaker U.S. sports card players. Panini has resources that Topps and Upper Deck don't and that can woo any licensing exec with the leagues. For many years U.S. card companies had been going broke and now a knight from Italy shows up with checkbook in hand! The tone was set when the NBA kicked Topps and Upper Deck out, when both expressed interest in continuing making basketball cards. In just three short years Panini is now considered the second largest producer of sports cards. That's how weak the market was when Panini came to the U.S. and expect them to continue to take market share in the category. How Panini Rakes in $1 Billion Worldwide: Stickers The company has built it's brand around the globe thanks in large part due to their massive production of collectible stickers. Panini dominates this niche by obtaining licenses and marketing the stickers usually to a younger audience. They've produced stickers for just about everything under the sun. Including popular kids movies Cars, Brave, Ice Age and Spider-Man. Their sports stickers might be familiar to American card collectors. In recent years they have produced sticker collections for NBA, NFL, NHL, various soccer versions including FIFA World Cup, UEFA, Manchester United and more. According to Panini Group, collectibles and specifically stickers have provided the company an opportunity to grow. This is probably a high margin business. It doesn't cost very much to produce the stickers Panini makes. Trading Cards A focus for American collectors, but this is just a small subset of the Panini's overall business. In 2009 the Panini Group decided to take their piles of cash and enter the United States market. USA collectors recognize the Panini Group subsidy Panini America as the face of the state side card company. Panini blew competitors Upper Deck and Topps out of the NBA basketball card market to land their first US sports license. But the big acquisition to help aide in establishing operations in the U.S. was the purchase of Donruss Playoff in March 2009. Donruss was a well known U.S. sports card brand that had successful titles including Elite, Contenders, Certified, Threads, National Treasures and more. Panini immediately took over the NFL license that Donruss had. The sale of Donruss came at a needed time for both companies. Donruss had lost it's MLB license in 2006, severely reducing it's revenue potential and Panini needed a brand, and talent (employees) who understood the U.S. sports card market. Panini also took talent from rival card company Upper Deck. Several employees left California based U.D. when they were going through legal and financial troubles. Panini has entered the U.S. market and spent money. They spend more to market their products then competitors Upper Deck and Topps. At key trade shows like the NSCC and the Las Vegas Industry Summit the corporate booth Panini has usually doubles the size of Topps & Upper Deck (Topps recently has not had a corporate booth at the Vegas Summit). Topps is an established American brand that was purchased off the open stock market in 2007 by Madison Dearborn Partners and Tornante. Since the sale it appears Dearborn and Tornante were seeking to capitalize off the $30 million in estimated profits that come out of the business annually. Topps does not have to market it's products very much because of it's iconic brand status and they have no reason to innovate a space they have dominated since the 1950's in the United States. Upper Deck is considered an industry innovator since it was founded in 1989, but they have fallen on hard times and were hurt the most by the economic downturn in the U.S. that started in 2008. Upper Deck can no longer market their products like in years past and have lost out on some key U.S. sports licenses (NBA, MLB, NFL). Distribution Business Panini does big business in Europe. So they have a distribution center where they can get product into 500,000 stores in Europe within 72 hours. They not only distribute their own collectible products through this channel but they will distribute other companies books, comics, pre-paid phone cards, toys, soccer merchandise and many other items through this channel. This means money in the bank for Panini. They run popular online soccer merchandise store "FootCenter" through this channel. Panini also has a distribution center in Italy, dubbed PAN, where essentially the same business goes on. Panini is able to get their products into the hands of customers very easily because they own their own distribution network. They also can earn revenue by distributing other companies products. Sounds like a great business if they can dial in their operating costs. Panini Digital This is software that analyzes the movements a player will make during a soccer match. This data is then sold and used by soccer teams, media groups, video game companies and other interested parties. Much like statistical information in Baseball, having advanced metrics to determine the value of a player is key in a sport like soccer when there is not much scoring or other simple statistics being recorded. Publishing Behind collectibles, this is the Panini Group's biggest business. It's also it's fastest growing. Over 4,000 comics, magazines and books are published each year by Panini. They publish primarily publications related to kids and their interests, establishing Panini as one of the leading publishers of youth oriented products in Europe. Huge revenue stream. Buying a popular Marvel, DC, or Vertigo comic in Europe? It probably came through their publishing and distribution network. This business pumps huge money into Panini's bank accounts. The Future of Panini Group Things appear to be going well. They have a strong footprint in Europe and other parts of the world. This isn't a sports card business. That's just a small piece of the pie. But they have cash other U.S. sports card competitors don't. Panini will easily be able to win over leagues that hold the key to licensing with their balance sheets that show a killer worldwide operation of businesses. Panini won't innovate the sports card world like Upper Deck did in 1989. But their presence is much needed to help stabilize an industry that has seen countless companies big and small go broke. It takes a lot of money to enter the U.S. sports card market. Licensing with the big pro sports leagues doesn't come cheap and they like to see you have a multi-million dollar bank account....... even after you cut that check to them. Panini is a dominant player in the licensing game. Some recent licensing deals include: Michael Jackson, Justin Bieber, and Disney. Those don't come cheap. The fact that Panini is not reliant on sports cards to make or break their budget is a collector's dream. Even if you don't enjoy their products, I'd advise being patient and give them a chance. At any moment, these Italian billionaires could just go back home, milk Europe, milk South America, milk the portions of their business that have unlocked unspeakable amount of riches for them over the years. They don't need American sports cards to make money. It's literally a drop in the bucket for them. Here is a question. What is your favorite sports team? What would you rather have, the owner of that team to have so much money that he will spend whatever it takes to try and win? Or an owner who looks for loose change under seats after games? We know the answer. Panini may not be on the same spending level as Mark Cuban or Jerry Buss, but they have the biggest wallet in the sports card game at the moment. Dearborn and Tornante's Topps have a huge collective wallet as well, but just don't have any reason to spend it to grow their sports card business. In fact, Topps has failed and lost millions when trying to innovate and grow the business. Dearborn is a leading private equity firm and has ownership stakes in dozens of companies but they are not related to sports or even collectibles (Metro PCS for example). Panini has reason to spend cash though. Panini has reason to try and grow their business. They are just breaking into the U.S. sports card market and want to make it a lasting business. It will take many years to see if that will happen. Leading up to the 2013 Las Vegas Industry Summit. I will chronicle Topps, Upper Deck's and Panini's business. Look for future installments soon. Send comments here: This email address is being protected from spambots. You need JavaScript enabled to view it. |
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- Created on Saturday, 06 October 2012 01:55
| Becoming a sports card manufacturer would be tough. Could you imagine going up in front of the investors on Shark Tank pitching a new line of sports cards? You'd probably be laughed off the floor. Considering that entry into the major sports card market is regulated, meaning, if you don't get a license with one of the leagues, NBA, NFL, MLB, NHL...... best of luck to you. The trail of bankrupt card companies from the last 20 years is long, and even some that had a license couldn't gain traction in what is now a very niche market. And only a few companies remain in a very low competition environment. Stop The Madness Initiative The Godfather of Baseball Cards, Topps, enjoys the fruit of no competition more then most. MLB Baseball cards generate the most revenue despite not being the USA's most popular sport. A huge % of the sports card pie lies in the baseball card category. But there is very little incentive for MLB Properties to allow anyone other then Topps to produce licensed trading cards. Competitor Panini America does have a license with the MLBPA (Major League Baseball Players Association) as does Topps. But Panini does not have a MLB Properties (MLBP) license and can only show player images but not team names, uniforms, logos etc. MLBPA licensed cards are less popular with collectors. The MLBP has seen, not just with trading cards, what the over dilution of licenses/products can do. Topps had a plan back in 2007 they dubbed "Stop the Madness", a long-term strategic initiative intended to put a stop to the crazy amount of products and licenses that boomed during the late 1990's - early 2000's. Instead of Topps seeking out licenses and throwing mud at the wall in hope some sticks, Topps wanted to reduce the number of licenses they had and also stamp out some of the little competition left. Chief Operating Officer (at the time) Scott Silverstein puts the sports business in perspective in the 2006 Q3 Call: "In 1997 you had a big part of the sales and profits coming from the sports card business which had relatively few releases and was very high margin. Last year (2005) we did over 60 product releases with an incredible amount of complexity that both shrunk gross margins and increased overhead because of the complexity." Topps began reducing the number of sports licenses shortly after 2007. In 2009-10 they released NBA Topps and Topps Chrome before Panini wiped everyone out of the NBA market with what has been called a whopping bid to land the exclusive. In reality 2008-09 was Topps' last year with a full run of Basketball cards. Topps hasn't produced NHL cards in many years. A Topps employee recently said at the NSCC Collector Panel that they would "love to (produce cards) in every sport" but that kind of decision moves far up the food chain and statements like that are just wishful employee speak. Topps made a business decision to limit the amount of licenses many years ago and focus on the cash cow (Baseball) portions of their product lines. Buy Back Program: Not Cards Silly, Company Shares! The Topps Company makes money. Make no mistake. Even in the difficult years of sports cards, post 1994, Topps made healthy earnings per share from 1990-2005 (note: 1997 was essentially flat). Sure some of that EPS is not exclusive to sports cards. Pokemon was owned by Topps, and it was a huge part of their business in the late 1990's. But Pokemon fell off quick. The candy business was so-so. Wisely, the company stacked cash - upwards of $158 million in the bank at one point (and no debt). Instead of returning that cash to shareholders (owners), the company decided in 2001 to "buy back" it's shares to try and create value for owners who held on during the lean years. Buying back shares is a simple idea. Think of it like this: if there were 100 copies of a 2011 Bowman Bryce Harper Card and Topps goes out, buys back 50 copies and burns them on YouTube, suddenly there are only 50 Harper cards left. The price of the 50 remaining Harper cards should go up. Same idea with a stock buyback. Topps buys back many millions of shares of it's own stock in hopes the shares left will be worth more. Management Blunders Stock Buy Back, then Sells Company Cheap The stock buy back was perhaps a great idea in theory, but Topps was sold just six years after the buy back program started, for less then what they were buying back shares for. Oops. By most accounts, Topps was led by poor management pre-2008 and the buy back blunder speaks to that. When the company was sold they had roughly $80 million in cash in the bank (off from reported highs of around $158.74 million pre buy back), and no debt. Still great numbers. An "$80 Million discount" to whomever bought it. So when Michael Eisner and Madison Dearborn partnered and got it for around $385 million, that number is very deceptive. Because they got the keys to the bank account with the $80 million in straight cash. Essentially getting $80 million back right when they bought the company. A great deal, because they also got a company that can create an estimated average of $30 million in free cash flow each year. Granted, we haven't seen any balance sheets since 2007, but there is little evidence that anything has been run into the ground in New York. In fact, Topps eliminated some competition, Upper Deck, in both the MLB and NFL markets since 2007. While Panini has entered the NFL market, they remain on the outside looking in on the cash cow that is the MLBP license. Topps is an iconic brand. An iconic American brand. Synonymous with the words baseball card. And that has huge value that can't be measured by money in the bank. Competitor Upper Deck Guns to Buy Topps The Topps brand is strong but the only known competing bid in 2007 to Eisner & Dearborn was from Upper Deck. At the time UD appeared healthy. Gaining market share on Topps, who was clearly their main competition in the sports segment. Upper Deck was the standard for innovation in the sports category, something that for Topps is not a main focus (more on this later). Upper Deck even offered more money then Eisner & Dearborn. But not enough. The board of directors and shareholders of Topps had no reason to deal with Upper Deck when the FTC would be on their doorstep blocking a deal. Just like Google can't buy Yahoo. Verizon can't buy At&t. It's a simple term called a monopoly. And even in a niche as small as sports cards, the FTC would have unquestionably stepped in. And Upper Deck's offer was too low to be considered anyhow. The value of owning the Topps brand is worth, potentially more then the $80 million in cash sitting in the bank. Way more I would argue. Hundreds of millions in 'goodwill' value to a company like Upper Deck. Upper Deck Innovates. Dearborn & Eisner Milk Cash Cows But Eisner and Dearborn aren't looking at the Topps business from Upper Deck's (2007) perspective. The 'goodwill' value of the brand meant something to them, but not as much as it would to competitor Upper Deck. Eisner and Dearborn saw a company in Topps they could buy at a $80 million discount and that rakes in maybe $30 million or more in straight cash each year. No debt either. They didn't come in to buy Topps to revolutionize the industry, they bought it to milk the cash cow business. Nothing wrong with that. That is not a negative reflection on Topps. That's business. That's Madison Dearborn Partners specialty. That's the type of business I'd invest a portion of my pie in. Topps Doesn't Innovate. Because it's NOT Smart Business to do so. Game used jersey cards didn't start with Topps. Autographs didn't either. Serial Numbering didn't either. Topps didn't jump into the "video card" hype a couple years ago. Sets like 2012 Topps Archives are popular, because they look like the old cards. The brand. The iconic brand of Topps sells cards. Card designs made many moons ago are used. Topps doesn't innovate in the sports card segment. They don't think of very many new ideas. Because they don't have to. And it would be a dumb business move to try and innovate (actual numbers listed, keep reading to "The Pit"). What is the incentive innovate? Spend a bunch of money to innovate a stagnant hobby? To compete against whom? And in the largest cash cow segment of the industry, the MLB, why do that? It literally makes no sense. Milk the potential average of $30 million coming in annually from the overall business. Run a lean business. Cut headcount down to only the minimal amount. It's sounds awful from a hobby/collector perspective but that's business. And in reality, that's smart business. Could Topps spend a bunch of money on technology, talent, and marketing to grow the sports card business? Sure they could. But that's gambling. People like Dearborn and Eisner don't gamble. They see Topps is in a low to no competition niche market. They have a low priced product (for the most part). And did I mention is an iconic brand?! Throw in the $80 million discount. And oh yeah, when people thought the baseball card industry was dead - Topps was still a profitable no debt business! Heck yeah, I think Dearborn and Eisner got a great deal back in 2007. It's why they still have the company. In present day 2012 - I'd be stunned if they didn't run a profit and have several million in the bank. Anything to the contrary would speak to mismanagement. MLB Cards. The Cash Cow Sports Segment Topps makes money on their MLB line. I'd fall out of my chair if they didn't. Every metric seems to suggest there is profitability there. How much money? Who knows. Even when Topps was a public company they didn't divulge "this is how much money we make specifically on MLB, NFL, etc." Packs used to cost $0.01-$1.00 up until about 1994-ish. The move to premium cards was aided by competitor Upper Deck. Pack prices soared and the market shifted from a fun kids hobby to more serious collectors buying cards that at times are described as investments. It's a smaller market now then it was in the early 1990's. What was a billion dollar market is now rumored to be in the hundreds of millions today. Of which Topps gets a huge chunk. Before selling to Dearborn and Eisner there were talks of Topps innovating in the sports segment. They started the now defunked eTopps and was the original owner of The Pit. Perhaps they saw back then a way to capitalize on the huge, massive secondary market of cards (that California's NASDAQ: EBAY has proven can be a large revenue stream). Websites like eTopps and The Pit require a lot of time, headcount, some decent money, and some innovation. Topps reported a loss of $3.7 million from The Pit in Q3 2006. You can guess that the potential losses on eTopps was more. All of which flies in the face of what made Topps a solid business back then, and on the outside looking in, what makes it a good business today. Is there upside in having websites like The Pit and eTopps? Maybe, but again, it's gambling and remember, that's not what Eisner and Dearborn bought this company for. NFL Can Profit, but More Risky The NFL is different. I could see them having some profit swings in this segment. Even going back to old conference calls, 2006 was a big year for NFL cards because of rookies Reggie Bush, Matt Lineart, and Vince Young. While all of those guys flopped to an extent since, back then they were the hottest thing going. Old employees in conference calls mentioned that some 2006 NFL card sets sales rose upwards of 50% over 2005 levels. That was all from the hype of Bush, Lineart and Young. 2005 featured a then struggling Alex Smith and an Aaron Rodgers who was sitting on the bench behind Brett Favre. NFL sales, more so then MLB believe it or not, are rookie card driven. As collectors have seen in 2012 Topps Football sets, autographs of Robert Griffin III and Andrew Luck are much more rare then other rookies. This all points to the rising costs of obtaining signatures of top NFL rookie stars. It wouldn't surprise me at all if Topps had to spend more, per autograph, for Luck and RGII, then autographs they purchased of MLB player Bryce Harper. The NFL is more popular in the USA as a sport, but Football cards are not nearly as popular as MLB cards.
The Future of Topps. Stick With What Works They have a very simple business from the sports segment side. Try and limit the licensing to competitors. When you keep competition low it allows you to not innovate and just milk the iconic Topps brand. Topps is also limiting the sports licenses they have as well. Should Topps produce NHL, NBA, Lingerie Football League, Golf cards? They don't and I'd argue they are right in staying away. Of course if the money is right on a licensing deal, then they will most certainly take advantage, but none of those sports are the cash cow that is MLB Baseball. Again, sounds awful to the average collector who doesn't care about the balance sheet. But this on the surface appears to be a great business. Sure, not a business with a lot of upside. At all. But I can see exactly why Dearborn and Eisner bought it for the steady stream of cash flow annually, not to mention the $80 million discount. It's also a low risk business if they keep operating costs down (that's why you see low innovation, and low headcount). MLB has no reason to get rid of Topps as a partner. They have been married since the 1950's so why the heck would that change? That bodes well tremendously for Topps. Could the MLB open up licensing? Perhaps, but that would seem probable they (the MLB) did research to suggest that the market is growing. Topps, by running a low innovation, low expense business actually helps keep the MLB baseball card market relatively flat. Could Dearborn and Eisner eventually sell Topps? Sure they could. Dearborn just sold a company in the week this was written. But the line to buy a sports card company, even as iconic as Topps, is a much shorter one then the collector line at the NSCC for the exclusive Topps card sets. If it's still true that the company spits off $30 million in free cash flow each year...... by around 2017 Eisner and Dearborn can have their entire original investment ($385 Million) they made in 2007 - realized in cash profits (taking into account the $80 million in cash discount they got when they bought the company). In reality it's very difficult to know the overall health of Topps. But Dearborn and Eisner aren't dumb. Dearborn is one of the leading private equity firms out there. They knew what they were getting into back in 2007. That is clear. Back then there were rumblings that Eisner was going to revolutionize the business. He's smarter then that. Don't work hard. Work smart. Topps when he bought it was a profitable business with no debt, nearly $100 million in cash, and little to no competition. Just milk that sucker. That's what I would do. That's a great business. When Topps was a public company (TOPP) I held no shares in the company. Leading up to the 2013 Las Vegas Industry Summit. I will chronicle Topps, Upper Deck's and Panini's business. Look for future installments soon. Send comments here: This email address is being protected from spambots. You need JavaScript enabled to view it. |
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- Created on Saturday, 11 August 2012 18:02
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2012-13 O-Pee-Chee Hockey Wrapper Redemption Available @ Certified Diamond Dealers in Canada Product Release Date: 8/14/2012 Product Checklist: 2012-13 Upper Deck O-Pee-Chee These are limited! Per Wrapper Redemption Pack: 5 Red Border Parallels - (From O-Pee-Chee Base Set) 1 All-Star Insert Card - 50 Total Cards 50 Wrapper Needed For Each Pack |
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| 2012-13 Upper Deck O-Pee-Chee Hockey will feature a wrapper redemption program available to collectors in Canada through UD's Certified Diamond Dealers. Here's what you do: turn in 50 empty pack wrappers of 2012-13 O-Pee-Chee Hockey to a Certified Diamond Dealer located in Canada and they will send those wrappers in. Shortly after Upper Deck will send the Certified Diamond Dealer one redemption pack that features five red bordered parallel cards and one All-Star insert card. The CDD will contact you to pick up your redemption pack. The five red bordered cards in the redemption pack are a random selection of cards from the 600 card base set in 12-13 O-Pee-Chee Hockey. Because this promotion is only available to collectors and dealers located in Canada the secondary market for these cards should be strong. The redemption packs are also very limited so you will want to act quick in order to get some packs. |
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| In addition to the five red bordered parallel cards that come in the wrapper redemption pack you also get one All-Star insert card randomly inserted. There are 50 total cards in the All Star insert set. The red bordered parallel cards and All-Star inserts are not available in regular packs of 2012-13 O-Pee-Chee Hockey. Upper deck has stated that the wrapper redemption packs are already completed and ready to be shipped out to CDD's. The turnaround time to obtain your pack should happen fairly quickly but be sure to check with your dealer for the actual times and the process of obtaining your pack. Listed below are some known CDD's located in Canada, if you know of any other hobby shops participating in the wrapper redemption program feel free to contact me:
This email address is being protected from spambots. You need JavaScript enabled to view it.
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| Maple Leaf Sports Bay #8, 2404 Centre St. NE Calgary, AB T2E-2T9 (403) 338-0668 www.mapleleafsports.ca |
Superstars 1885C Portage Avenue Winnipeg, MB R3J 0H3 Canada (204) 831-9001 www.superstarssports.com |
Wayne's Sports Cards 17020 90 Ave NW Edmonton, AB T5T 1L6 Canada (780) 483-3177 www.waynessportscards.com |
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| HOW TO GET A PACK: 1. Open packs of 2012-13 O-Pee-Chee Hockey and collect 50 wrappers. 2. Turn in your 50 wrappers from 2012-13 O-Pee-Chee Hockey to a Upper Deck Diamond Dealer located in Canada. 3. The CDD will then submit the 50 wrappers to the Upper Deck Canadian fulfillment center. 4. Upper Deck will then send one 5-Card pack for each 50 rappers that they received. Be sure to package your wrappers in groups of 50. 5. The CDD will then contact you to come pick up your pack when they have arrived at the shop. Special Bonus: If you are one of the first people to complete the 600-Card O-Pee-Chee Hockey red border set, then you will win a 50-Card Red Border set that will be in 12-13 UD Series 2 Hockey. If you completed the set, email a picture to This email address is being protected from spambots. You need JavaScript enabled to view it. and they will give you information on how you can submit the set for verification to get the UD Series 2 set. |
| 2012-13 Upper Deck Hockey Canada Wrapper Redemption 6 Cards Per Pack - |
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| 1 Marian Gaborik 2 Matt Moulson 3 Ryan Nugent-Hopkins 4 Justin Williams 5 Luca Sbisa 6 Duncan Keith 7 Martin Brodeur 8 Johnny Boychuk 9 Kris Versteeg 10 Marco Scandella 11 Bryan Bickell 12 Anton Stralman 13 Mikael Backlund 14 Alex Goligoski 15 Todd Bertuzzi 16 Carl Hagelin 17 Oliver Ekman-Larsson 18 Miikka Kiprusoff 19 Blake Geoffrion 20 Thomas Vanek 21 Jaroslav Halak 22 Mark Stuart 23 Jared Cowen 24 Michael Grabner 25 Alexandre Burrows 26 Dan Ellis 27 Tim Gleason 28 Vaclav Prospal 29 Tom Pyatt 30 Ryan Whitney 31 Rostislav Klesla 32 Eric Staal 33 Kari Lehtonen 34 Marcel Goc 35 Devin Setoguchi 36 Torrey Mitchell 37 Dmitry Orlov 38 Zdeno Chara 39 Nathan Gerbe 40 Max Pacioretty 41 Carl Gunnarsson 42 Kyle Brodziak 43 Daniel Winnik 44 Teddy Purcell 45 Erik Condra 46 Patric Hornqvist 47 Dave Bolland 48 Ed Jovanovski 49 Andrew Ladd 50 Brett Connolly 51 Jean-Sebastien Giguere 52 Brayden Schenn 53 Raphael Diaz 54 Marc-Andre Gragnani 55 Kristopher Letang 56 Steve Mason 57 Jhonas Enroth 58 Loui Eriksson 59 Alex Tanguay 60 Willie Mitchell 61 Arron Asham 62 Karl Alzner 63 Jamie McBain 64 Patrick Marleau 65 Jonas Gustavsson 66 Milan Michalek 67 Patrik Berglund 68 Marc Methot 69 Mason Raymond 70 Stephane Robidas 71 P.K. Subban 72 Henrik Sedin 73 Sean Couturier 74 David Clarkson 75 Chad LaRose 76 Ryan O'Reilly 77 Saku Koivu 78 Dion Phaneuf 79 Nathan Horton 80 Jonathan Ericsson 81 Shawn Horcoff 82 Mark Fayne 83 Scott Hartnell 84 Dennis Wideman 85 Matt D'Agostini 86 Ryane Clowe 87 Mike Smith 88 Jason Garrison 89 Al Montoya 90 Alexander Radulov 91 Tobias Enstrom 92 Chris Kunitz 93 Shane O'Brien 94 Teemu Selanne 95 Sergei Bobrovsky 96 Ryan Callahan 97 Rob Scuderi 98 Johan Franzen 99 David Legwand 100 Steve Ott 101 Nikolai Khabibulin 102 Matt Read 103 Pascal Dupuis 104 Mike Richards 105 Derek Roy 106 Johnny Oduya 107 Tomas Kaberle 108 Andrew MacDonald 109 Ryan Jones 110 David Backes 111 Chris Phillips 112 Tomas Fleischmann 113 George Parros 114 Alexander Steen 115 Shea Weber 116 Niklas Backstrom 117 Jaromir Jagr 118 Erik Cole 119 David Krejci 120 Brad Richards 121 Milan Hejduk 122 Andrei Kostitsyn 123 Jonathan Toews 124 Corey Perry 125 Josh Bailey 126 Antoine Vermette 127 Matt Greene 128 Kyle Okposo 129 Douglas Murray 130 Shawn Thornton 131 Brent Seabrook 132 Trevor Daley 133 James Reimer 134 Craig Smith 135 Dan Boyle 136 Benoit Pouliot 137 Zach Bogosian 138 Jannik Hansen 139 R.J. Umberger 140 Taylor Hall 141 Jeff Skinner 142 Ryan Malone 143 David Perron 144 Kyle Clifford 145 Jordin Tootoo 146 Brent Burns 147 Brandon Dubinsky 148 Robyn Regehr 149 Boyd Gordon 150 Kyle Turris |
151 Drew Miller 152 Tyler Bozak 153 Lauri Korpikoski 154 John Carlson 155 Josh Harding 156 Christian Ehrhoff 157 Scott Clemmensen 158 Dustin Byfuglien 159 Shane Doan 160 Derek Mackenzie 161 Nick Leddy 162 Jiri Tlusty 163 Olli Jokinen 164 B.J. Crombeen 165 Ian White 166 Marc-Andre Fleury 167 David Jones 168 Alexander Ovechkin 169 Jake Gardiner 170 Tanner Glass 171 Braydon Coburn 172 Kevin Bieksa 173 Andy Greene 174 Darren Helm 175 Brandon Prust 176 Brooks Laich 177 Guillaume Latendresse 178 Jan Hejda 179 Brandon Sutter 180 Jay Bouwmeester 181 Mike Commodore 182 Johan Hedberg 183 Marc Staal 184 Pavel Datsyuk 185 Travis Moen 186 Tim Thomas 187 Curtis Sanford 188 Anze Kopitar 189 Eric Brewer 190 Ryan Kesler 191 Cam Fowler 192 Brenden Morrow 193 Craig Anderson 194 Mike Green 195 Stephen Weiss 196 Matt Stajan 197 Matt Niskanen 198 Fedor Tyutin 199 Nicklas Lidstrom 200 Ilya Kovalchuk 201 Matt Martin 202 Raffi Torres 203 Mikhail Grabovski 204 Jason Chimera 205 Corey Crawford 206 Logan Couture 207 Valtteri Filppula 208 Ryan Suter 209 Blake Comeau 210 Nikolai Kulemin 211 Ville Leino 212 Brian Rolston 213 Ruslan Fedotenko 214 Ray Whitney 215 Kyle Wellwood 216 Manny Malhotra 217 Joel Ward 218 Jamie Langenbrunner 219 Francois Beauchemin 220 Chris Kelly 221 Cam Ward 222 Jonathan Quick 223 P.A. Parenteau 224 Kimmo Timonen 225 Michal Handzus 226 Bobby Butler 227 Ryan Getzlaf 228 Stefan Elliott 229 Evgeni Malkin 230 Patrick Kane 231 Derick Brassard 232 Jamie Benn 233 Lars Eller 234 Michael Cammalleri 235 Toni Lydman 236 T.J. Oshie 237 Paul Martin 238 Matt Ellis 239 Steven Stamkos 240 Jakub Voracek 241 Jack Johnson 242 Gabriel Landeskog 243 Mark Giordano 244 Jim Slater 245 Drew Stafford 246 Cody Franson 247 Mathieu Darche 248 Tom Gilbert 249 Marc-Andre Bergeron 250 Mike Fisher 251 Jeff Carter 252 Brent Johnson 253 Milan Jurcina 254 Ryan Smyth 255 Brian Gionta 256 Adam Larsson 257 Andrej Meszaros 258 Chris Higgins 259 Steve Sullivan 260 Colin Greening 261 Brian Lee 262 Daymond Langkow 263 Devan Dubnyk 264 Erik Gudbranson 265 Roberto Luongo 266 Hal Gill 267 Tuukka Rask 268 Nicklas Backstrom 269 Adam Henrique 270 Nick Johnson 271 Corey Potter 272 Vernon Fiddler 273 Nik Antropov 274 Filip Kuba 275 Joey MacDonald 276 Jamie McGinn 277 Thomas Greiss 278 Viatcheslav Voynov 279 Artem Anisimov 280 Braden Holtby 281 Brad Marchand 282 Jay Harrison 283 Victor Hedman 284 Jiri Hudler 285 Daniel Carcillo 286 Radek Dvorak 287 Matt Cullen 288 Henrik Lundqvist 289 Jason Arnott 290 Mattias Tedenby 291 Daniel Alfredsson 292 Jose Theodore 293 Niklas Hjalmarsson 294 Matthew Halischuk 295 Mike Santorelli 296 Anthony Stewart 297 Simon Gagne 298 Nick Foligno 299 Matt Cooke 300 Lubomir Visnovsky |
301 Bryan Little 302 Chris Butler 303 Ryan Miller 304 Brett Clark 305 Erik Christensen 306 Mike Komisarek 307 Joe Corvo 308 Evgeni Nabokov 309 Derek Dorsett 310 Rene Bourque 311 Antti Niemi 312 Evander Kane 313 Brian Boyle 314 Henrik Zetterberg 315 Dustin Penner 316 Cory Schneider 317 Wayne Simmonds 318 Eric Belanger 319 Sean Bergenheim 320 Peter Mueller 321 Petr Sykora 322 Mike Ribeiro 323 Mikko Koivu 324 Matt Hendricks 325 Mark Letestu 326 Kyle Quincey 327 Jason Spezza 328 Paul Stastny 329 Ryan McDonagh 330 T.J. Galiardi 331 Sheldon Souray 332 Tyler Seguin 333 Steve Staios 334 Peter Budaj 335 Alexander Semin 336 Clarke MacArthur 337 Chris Stewart 338 Maxime Talbot 339 Andrei Loktionov 340 Patrice Bergeron 341 Niklas Hagman 342 Roman Horak 343 Pierre-Marc Bouchard 344 Ryan Johansen 345 Marcus Johansson 346 Pekka Rinne 347 Niklas Kronwall 348 Dwayne Roloson 349 Andrew Cogliano 350 Alex Pietrangelo 351 Keith Yandle 352 Marian Hossa 353 Tomas Kopecky 354 Derek Stepan 355 Erik Johnson 356 Dan Hamhuis 357 Zenon Konopka 358 Jussi Jokinen 359 Zbynek Michalek 360 Tomas Holmstrom 361 Drew Doughty 362 Luke Adam 363 Sam Gagner 364 Martin St. Louis 365 Luke Schenn 366 Tom Wandell 367 Henrik Tallinder 368 Sidney Crosby 369 Marc-Edouard Vlasic 370 Bobby Ryan 371 Zack Smith 372 Brad Boyes 373 Daniel Briere 374 Josh Gorges 375 Nick Spaling 376 Theo Peckham 377 Chris Mason 378 Martin Hanzal 379 Darroll Powe 380 Curtis Glencross 381 Rich Peverley 382 Alexander Burmistrov 383 Barret Jackman 384 Brian Campbell 385 Michael Del Zotto 386 David Booth 387 Marek Zidlicky 388 Tyler Kennedy 389 Steve Downie 390 Nikita Nikitin 391 Ray Emery 392 Jordan Leopold 393 Derek Morris 394 Zach Parise 395 Mark Streit 396 Phil Kessel 397 Michael Ryder 398 Daniel Girardi 399 Sami Salo 400 Joni Pitkanen 401 Tyler Myers 402 Cody McLeod 403 Tuomo Ruutu 404 Matt Carle 405 Brooks Orpik 406 Radim Vrbata 407 Daniel Sedin 408 Eric Nystrom 409 Nino Niederreiter 410 Patrik Elias 411 James Wisniewski 412 T.J. Brodie 413 Erik Karlsson 414 Claude Giroux 415 Dan Cleary 416 Shawn Matthias 417 Dainius Zubrus 418 Zack Kassian 419 Jonas Hiller 420 Ron Hainsey 421 Dominic Moore 422 Steve Montador 423 Milan Lucic 424 Mathieu Garon 425 Colin Wilson 426 Matt Beleskey 427 Chris Neil 428 Joffrey Lupul 429 Anton Volchenkov 430 Dustin Brown 431 Alexander Edler 432 Cody Hodgson 433 Dennis Seidenberg 434 Martin Biron 435 Martin Havlat 436 John Moore 437 James van Riemsdyk 438 Jarome Iginla 439 Martin Erat 440 Tomas Plekanec 441 Frans Nielsen 442 Troy Brouwer 443 James Neal 444 Jared Spurgeon 445 Matt Duchene 446 Dmitry Kulikov 447 Ilya Bryzgalov 448 John Tavares 449 Ondrej Pavelec 450 Jarret Stoll |
451 Kevin Shattenkirk 452 Chris Campoli 453 Adrian Aucoin 454 Patrick Sharp 455 Brad Stuart 456 John-Michael Liles 457 Tim Jackman 458 Jaroslav Spacek 459 Carey Price 460 Tomas Vokoun 461 Kevin Klein 462 Marcus Kruger 463 Sergei Gonchar 464 Travis Hamonic 465 Tim Connolly 466 Joe Thornton 467 Jordan Staal 468 Kris Russell 469 Michal Neuvirth 470 Dany Heatley 471 Blake Wheeler 472 Viktor Stalberg 473 Ladislav Smid 474 Justin Faulk 475 David Desharnais 476 Grant Clitsome 477 Jordan Eberle 478 Semyon Varlamov 479 Vincent Lecavalier 480 Mikkel Boedker 481 Jim Howard 482 Cal Clutterbuck 483 Lee Stempniak 484 Ales Hemsky 485 Sergei Kostitsyn 486 Brian Elliott 487 Joe Pavelski 488 Brad Richardson 489 Tim Brent 490 Nick Schultz 491 Richard Bachman 492 Rick Nash 493 Nate Thompson 494 Jason Pominville 495 Mikael Samuelsson 496 Checklist 497 Checklist 498 Checklist 499 Checklist 500 Checklist 501 Bobby Orr 502 Cam Neely 503 Johnny Bucyk 504 Milt Schmidt 505 Phil Esposito 506 Ray Bourque 507 Bobby Hull 508 Denis Savard 509 Doug Wilson 510 Stan Mikita 511 Alex Delvecchio 512 Red Kelly 513 Ted Lindsay 514 Bill Ranford 515 Mark Messier 516 Paul Coffey 517 Ron Francis 518 Jari Kurri 519 Marcel Dionne 520 Rogie Vachon 521 Dino Ciccarelli 522 Mike Modano 523 Neal Broten 524 Guy Lafleur 525 Jean Beliveau 526 Larry Robinson 527 Claude Lemieux 528 Scott Niedermayer 529 Brent Sutter 530 Bryan Trottier 531 Denis Potvin 532 Duane Sutter 533 Mike Bossy 534 Andy Bathgate 535 Brad Park 536 Bill Barber 537 Bobby Clarke 538 Dave Schultz 539 Eric Lindros 540 Tim Kerr 541 Peter Stastny 542 Brendan Shanahan 543 Brett Hull 544 Tony Twist 545 Curtis Joseph 546 Wendel Clark 547 Markus Naslund 548 Richard Brodeur 549 Mike Gartner 550 Dale Hawerchuk 551 Checklist 552 Carter Camper RC 553 Maxime Sauve RC 554 Lane MacDermid RC 555 Torey Krug RC 556 Michael Hutchinson RC 557 Travis Turnbull RC 558 Sven Baertschi RC 559 Akim Aliu RC 560 Jeremy Welsh RC 561 Brandon Bollig RC 562 Tyson Barrie RC 563 Mike Connolly RC 564 Dalton Prout RC 565 Cody Goloubef RC 566 Shawn Hunwick RC 567 Ryan Garbutt RC 568 Reilly Smith RC 569 Brenden Dillon RC 570 Scott Glennie RC 571 Riley Sheahan RC 572 Philippe Cornet RC 573 Colby Robak RC 574 Jordan Nolan RC 575 Kristopher Foucault RC 576 Jason Zucker RC 577 Tyler Cuma RC 578 Chay Genoway RC 579 Gabriel Dumont RC 580 Robert Mayer RC 581 Chet Pickard RC 582 Aaron Ness RC 583 Casey Cizikas RC 584 Matt Donovan RC 585 Chris Kreider RC 586 Brandon Manning RC 587 Michael Stone RC 588 Matt Watkins RC 589 Tyson Sexsmith RC 590 Jake Allen RC 591 Jaden Schwartz RC 592 J.T. Brown RC 593 Carter Ashton RC 594 Ryan Hamilton RC 595 Jussi Rynnas RC 596 Joe Sakic 597 Mario Lemieux 598 Patrick Roy 599 Pelle Lindbergh 600 Wayne Gretzky |
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2012-13 Upper Deck Hockey All-Star Inserts Found inside Wrapper Redemption Packs |
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| AS-1 Alexander Ovechkin AS-2 Bobby Hull AS-3 Bobby Orr AS-4 Brad Marchand AS-5 Brett Hull AS-6 Bryan Trottier AS-7 Carey Price AS-8 Claude Giroux AS-9 Curtis Joseph AS-10 Daniel Sedin AS-11 Dominik Hasek AS-12 Ed Belfour AS-13 Eric Lindros AS-14 Evgeni Malkin AS-15 Henrik Lundqvist AS-16 Henrik Sedin AS-17 Henrik Zetterberg AS-18 Ilya Kovalchuk AS-19 Jarome Iginla AS-20 Jean Beliveau AS-21 Jeff Skinner AS-22 Joe Sakic AS-23 John Tavares AS-24 Jonathan Toews AS-25 Jordan Eberle |
AS-26 Mario Lemieux AS-27 Mark Messier AS-28 Martin Brodeur AS-29 Matt Duchene AS-30 Mike Gartner AS-31 Nicklas Backstrom AS-32 Nicklas Lidstrom AS-33 Ondrej Pavelec AS-34 P.K. Subban AS-35 Patrice Bergeron AS-36 Patrick Kane AS-37 Paul Coffey AS-38 Rick Nash AS-39 Roberto Luongo AS-40 Ron Francis AS-41 Ryan Miller AS-42 Ryan Nugent-Hopkins AS-43 Sidney Crosby AS-44 Steven Stamkos AS-45 Taylor Hall AS-46 Tim Thomas AS-47 Tyler Seguin AS-48 Wayne Gretzky AS-49 Zach Parise AS-50 Zdeno Chara |
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{module 65}