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Below are our resolutions from January 2012 - we'll make 2013 resolutions on a later show.
1 - More creative packaging.
I see that Target & Wal-Mart both get blaster boxes, regular packs - and usually a rack or hanger pack. What does hobby get? The same thing.
2 - Better Use Of 'Player Worn'
I think football is the worst - but I think if they can continue to cut down on these cards (or at least pair it with a sticker) - the better it will be in the long run for collectors.
3 - Add Hits Or Product Gimmicks Before Release
I think Upper Deck did this a few times this year - delivering 1 extra hit shortly before release. Companies should try to create hype around the purchase date - not 4 months before in a sell sheet.
4 - Offer To Buy Back The Product
This is kind of ridiculous, but if you stand behind your products - good things can happen.
5 - Allow Other Companies To Advertise In Your Product
I saw a video game in some Panini product, and they also did Hall of Fame giveaways, which were not something they've done recently.
6 - Better/Clearer Redemption Card Policy
If you returned a coffee maker to Target & they sent an employee back to choose your replacement ... you probably wouldn't shop there very much. Topps, Panini, Upper Deck & others often choose replacements for over-due redemptions. Why they don't let the customer choose is driving away customers.
Listen To Show #115 Below