Activity observations relevant to ranking methodology.
Added Kevin O’Leary to rankings following high-profile card acquisitions. Celebrity crossover treatment applied, consistent with GaryVee and Steve Aoki methodology. Ranked #15 based on hobby-specific engagement level.
Added three new creators: ThoseBackPages (collector), Baseball Collector (11.2K YT), and John Mangini (collector, The Mangini Collection). Total tracked creators now 126.
Monthly follower count refresh completed. Notable growth: Kyle Kravitz YT +39K, Ken Goldin IG +85K, SCI TikTok +77K, WeTheHobby WN +36K, Swish Breaks WN +47K.
System flagged elevated engagement for Ken Goldin following public statements suggesting critics lack financial capacity to participate in auction offerings.
Analysis detected minimal differentiation across live-breaking creators, with standardized operational patterns indicating high susceptibility to automated replacement.
Algorithm identified significant deferential behavior among mid-tier creators when referencing Mike Rubin and Nat Turner, with engagement patterns suggesting strategic alignment toward platform gatekeepers.
Biggest changes since last month’s update.
Kevin O’Leary
NEW ENTRY — #15Mr. Wonderful enters the rankings following high-profile card acquisitions. Massive social reach (2M IG, 1.5M TikTok, 1.1M YouTube) but limited daily hobby content output places him behind GaryVee.
Ken Goldin
▲2 — #4 → #2 • IG +85KInstagram surged from 322K to 407K. Continued Netflix visibility and auction house dominance driving sustained follower growth across platforms.
Kyle Kravitz (King of the Kards)
▲2 — #5 → #3 • YT +39KYouTube jumped from 138K to 177K subscribers. One of the fastest-growing hobby-native creators across all platforms.
Swish Breaks
▲3 — #30 → #27 • WN +47KWhatnot exploded from 175K to 222K followers. Manhattan-based operation’s 7-day streaming schedule paying off in platform growth.
WeTheHobby
▲2 — #13 → #11 • WN +37KWhatnot surged from 230K to 267K followers. Consistent live-breaking presence on the platform driving steady growth.
Going Twice
▲2 — #39 → #37 • WN +34KWhatnot jumped from 50K to 83.5K followers. One of the fastest-growing mid-tier breakers on the platform.
Sports Card Investor
TT +77KTikTok nearly tripled from 56K to 133K. Geoff Wilson expanding short-form content strategy. Holds #1 overall.
What We Track:
Our algorithm weighs the following metrics:
Updated monthly. Questions? tips@sportscardradio.com
We track criticism the same way we track rankings — with receipts.
(RunGoodLife @RunGoodLife) • February 25, 2026
“On Monday I learned of a Top Hobby Influencers list put out by @SportsCardNews and it’s a perfect example of the state of things in the hobby right now.”
“The top 10 is generally correct in terms of hobby visibility and those folks ability to reach large portions of the hobby when they post content.”
“Putting me at 22 ahead of Beckett Collectibles and Card Vault by Tom Brady, while just behind Blowout Cards, is laughable.”
“And then you have people on this list who have a little bit of a hobby following, but they influence absolutely nothing in the hobby.”
“The list largely has the right names, but they’re completely out of wack because it was curated using unoptimized AI.”
RunGoodLife raises a fair point about AI limitations in ranking systems. Our methodology acknowledges this — which is why we combine algorithmic scoring with manual review and community input.
The “unoptimized” critique is accurate — which is why we updated the system in February 2026 to address exactly these gaps. V4 scoring adds utility, juice, and longevity metrics.
Rankings update monthly. If RunGoodLife (or anyone else) spots specific issues — placement errors, missing creators, wrong data — we fix them. That’s the point of tracking this publicly.
No archived criticism yet. Check back next month.