Top Breakers Revealed in Leaked Fanatics Documents
Leaked internal documents have pulled back the curtain on Fanatics Collectibles' private meetings and partner strategies during the 2025 National Sports Collectors Convention (NSCC).
The documents, labeled "Privileged & Confidential," detail the company's aggressive focus on a hand-picked group of breakers, hobby shops, and distributors.
The leak includes a "Participants Sales" leaderboard, ranking Fanatics' top partners by their 12-month rolling spend.
The internal "one-pagers" reveal how Fanatics views its major e-commerce distributors and breakers.
A key takeaway from the Dave & Adams profile is Fanatics' intent to use its Fanatics Live platform as leverage. The documents state that certain breaking operations have been identified to receive "stronger allocation support" specifically in exchange for breaking product on the Fanatics platform.
Card Vault by Tom Brady gets different pricing based on its location near sports stadiums.
The leaked schedule shows a three-day marathon of private meetings from July 30 to August 1, 2025, featuring high-level Fanatics executives like Michael Rubin.
The agenda included everything from Multi-Store Operator (MSO) focus groups to private dinners for "Breaker Direct" partners like Blez, Filthbomb, and WeTheHobby
So you released information about a business scheduling meetings with their top customers to explore strategic partnerships. This makes you guys look really stupid. As someone who has worked in fortune 500 companies, trust me – this is what you are SUPPOSED TO DO. It actually looks really organized, focus on KPI’s they track, and I can only assume there was great outcomes for some of those breakers. I am literally lost as to what you think this release does.
I didn’t release the information because I thought it was earth shattering, I just found it interesting & what you’d expect in a corporate setting.
Careful writing this. Especially from a company that is a legal powerhouse.
IF true, this is business sensitive data, clearly marked; By reposting or writing this article, most courts won’t consider this as public information and this won’t be protected under any journalism act, conditional rights etc… This information as written can find anyone with many legal troubles…
I’LL SEE RUBIN AND THOSE OTHER SCRUBS IN COURT THEN!!!