Leaked internal documents have pulled back the curtain on Fanatics Collectibles' private meetings and partner strategies during the 2025 National Sports Collectors Convention (NSCC).
The documents, labeled "Privileged & Confidential," detail the company's aggressive focus on a hand-picked group of breakers, hobby shops, and distributors.
The leak includes a "Participants Sales" leaderboard, ranking Fanatics' top partners by their 12-month rolling spend.
The internal "one-pagers" reveal how Fanatics views its major e-commerce distributors and breakers.
A key takeaway from the Dave & Adams profile is Fanatics' intent to use its Fanatics Live platform as leverage. The documents state that certain breaking operations have been identified to receive "stronger allocation support" specifically in exchange for breaking product on the Fanatics platform.
Card Vault by Tom Brady gets different pricing based on its location near sports stadiums.
The leaked schedule shows a three-day marathon of private meetings from July 30 to August 1, 2025, featuring high-level Fanatics executives like Michael Rubin.
The agenda included everything from Multi-Store Operator (MSO) focus groups to private dinners for "Breaker Direct" partners like Blez, Filthbomb, and WeTheHobby
