Fanatics Live’s Per-Stream GMV Has Doubled in 18 Months — And the Top Is Getting Lonelier
Fanatics Live averaged $17,867 in GMV per stream in April 2026. In September 2024, that number was $8,255. GMV — gross merchandise value — is the total dollar value of everything that sells during a stream before the platform takes its cut. It’s the top-line number that tells you how much product moved, not how…