Bleacher Breaks is back in the news, this time there are customers who claim that Bleacher was shill bidding their own break spots on selling platform WhatNot.
Shill bidding is intentionally fake bidding by a seller on his/her own auction to inflate the final price.
A customer noticed a certain WhatNot user name, Jammasterjames, kept jumping in late to outbid him during a basketball break.
The customer had previously sold some cards on eBay to a similar user name, jammaster232, and it just so happens the name and address matches that of Bleacher Breaks.
This was all posed on the Sports Card Scammer Tracker private Facebook group. In the comments, a user left these pictures that certainly raise more questions.
In April, controversy surrounded Bleacher Breaks when it was discovered they were selling cards that were previously hit by customers in their breaks.
Notably, a 1/1 Jaylen Waddle card was pulled by Bleacher Breaks, never sent to the customer, but ended up being re-sold by Bleacher.
Bleacher Breaks were temporarily suspended from WhatNot for the Waddle controversy. This was posted on IG after the Waddle news broke.
WhatNot and Bleacher Breaks have not commented on the shill bidding matter.
Shill bidding may be considered a form of wire fraud, which is a federal offense under 18 U.S. Code Section 1343.