2010/11 Timeless Treasures Basketball Box Break
When: January 10, 2011
Total Number Of Entries: 85 Fan Forum Members
Timeless Treasures Basketball made its debut in 2009/10 when it was a late season product during Panini’s 1st year of making basketball cards. This year, Panini has bumped up the release date to make this one of the first ‘premium’ basketball sets to come onto the market in 2010/11. The release of this product actually fell very close to when 2010/11 Donruss Basketball came out – so basketball collectors have plenty to choose from.
This product is what I would call ‘hit or miss’ – as you are probably going to hit something huge, or be somewhat disappointed with the outcome. Part of that is because there are Logoman, 1/1 Autographs and many expensive cards within the set – so when you don’t get one … you feel a little more bummed out than usual. However, this is still under $95 for a full box/tin – so collectors should understand that while it can deliver huge hits worth hundreds, if not, thousands of dollars … this set doesn’t cost that much more than Rookie & Stars Hobby & Threads Hobby Boxes.
One issue that has been hot on collectors minds are redemption cards. Panini America actually had a blog post on the subject recently – so I’m actually glad I pulled one to discuss how I feel about them. We ended up pulling a Landry Fields Rookie Recruits Autograph as one of our major hits. Fields is actually a great example of why its tough for collectors to pull a redemption. Landry Fields was a second round pick by the NY Knicks – and has quickly gained popularity and playing time in the big apple. His autograph rookies are actually kind of ‘rare’ because they have not been inserted in all 2010/11 Panini products like John Wall, DeMarcus Cousins and 1st round picks have. A collector has the choice of sending that redemption in …. and by the time they get it back Landry Fields may have many more autographs on the market – or worse yet, Landry doesn’t ever get around to signing – and you’re left in limbo. If you decide to sell the card – you pass that burden onto the buyer, but its possible you don’t get the full ‘value’ during the sale because its a redemption and there is some inherent risk to buying redemptions. Landry Fields is a Rookie – and a second round pick, who doesn’t have the multi-million dollar contract his teammates have. Plus he ‘lives’ in New York – one of the most expensive places to live in the entire world – so the odds of him signing cards for money is good. I want Panini to include him in sets, because if Blake Griffin wasn’t tearing up the NBA – Landry Fields would have a chance at Rookie of the Year. So in short, I think having redemptions in products are ok – if there is a good chance the player will sign the cards + its of a player that should be included in sets.
As a side note – you notice the redemption expires 6/29/2012 (see below). This honestly gives this product a ‘shelf life’ of only a year and a half … which isn’t the best if you are dealer, and it totally eliminates ‘unopened wax’ collectors who have to open or sell this box within that time-frame. Take Blake Griffin as a perfect example of how a player can explode in year 2 (when many 09/10 product redemptions expire) – so dealers/collectors that gambled by buying under-priced 09/10 stuff will have to cash out real soon. Blake Griffin has a chance to be an MVP Candidate in 2011/12 – but boxes will be long gone as redemptions force collectors to open this product before the prices can fully mature. If companies had an ‘expired redemption policy’ that was more collector friendly – these types of things might be easier to overcome – but usually you’re stuck with a once valuable redemption card – now worthless. I hope companies address this – because it would help the long-term resale value of all products.
Okay, that’s my redemption card speal. Seems to be relevant to this product – as there are a good amount of them inserted. We actually got 6 cards in our box/tin instead of the advertised 5. So in actuality, we got the stated number of cards + 1 redemption. I love that every card is serial numbered – that just helps collect-ability and re-sale value for the collector. I also like that this product isn’t $120, $150, or higher … its SRP is $99 and you can often find it slightly cheaper. It delivers the same kind of high-end hits you see from National Treasures & Absolute Memorabilia – at a reduced price tag. Not every box will deliver anything close to $100 in re-sale value … but collectors need to understand that if every third box was delivering a $100 hit, this stuff would quickly shoot up to $120, $140+ per box…or more. Understand that these types of products are pure ‘gambles’ that will either pay off big – or deliver about what you expect from a sub-$100 box of cards. That being said, this product can pay off bigger than most 2010/11 Basketball Sets on the market at this time, so it’s probably one worth taking if you can afford to.
The best thing about 2010/11 Timeless Treasures was the release date. Last year, it was competing against its own companies product lines which came out around the same time in mid-2010. Now this set can stand on its own as one of the first premium sets of the year, and gives collectors a taste of what Absolute Memorabilia, National Treasures and Contenders will be like. There is lots to this set – so if you are cheap like me 🙂 finding single cards at your card store or online is your best move. I have personally bid on Russell Westbrook autographs and I’d like a John Wall if they ever come down in price. Many 2010/11 NBA Rookies have yet to get a chance for big playing time – so expect many to emerge from this class later this season and into next. If you love basketball – and love to open boxes for the chance to pull something big – Timeless Treasures is a perfect product for you. If you like to be more conservative with your money – and want to make sure you get the most out of every dollar you spend, I would try 2010/11 Donruss Basketball by the box – or look for singles of Timeless Treasures on the secondary market.